Repositioned AOL as The Online Refuge — a respite from the noise and chaos of social media — through a refined design system built for scale. My creative leadership earned deep trust from marketing partners, resulting in fewer rounds of review and a system strong enough for designers and copywriters to create confidently within.

Reinforced Pinterest as the definitive destination for inspiration to realization — through brand campaigns and experiential activations that spoke to both consumers finding ideas and businesses reaching them at the moment intent turns into action.

Led the creative strategy and visual design for a holistic brand that amplifies everything it touches — from artist partnerships and live events to digital campaigns and in-product experiences — creating a system that makes every expression of Pandora feel bigger and more cohesive.

Founder and creative visionary for a brand rooted in the belief that surfing is more than a sport — it's a lens through which art, culture, and music converge. GoGoGo challenges the homogenous, one-dimensional image the mainstream assigns to surf culture, and builds something richer alongside it — a more diverse tapestry of community. Bold, kinetic, city-centric, and built to move.

Continuing to push my own design voice through type, illustration, and collaboration — working alongside San Francisco skate legend Chico Brenes, Thrasher cover veteran and first Nicaraguan pro skateboarder, to create work that lives at the intersection of culture, craft, and street.

Building creative strategies and design systems flexible enough for startups and influencers alike — systems that are sustainable, scalable, and designed to make every brand feel bigger than life.